If you’re a company that produces online and digital video, but you haven’t looked into Video SEO yet, you should.
What Is Video SEO?
Video SEO, also known as VSEO or vSEO (and sometimes even video marketing), is the practice of optimizing videos for search engine traffic and rankings. The point of this optimization to drive traffic specifically to your video and content, as opposed to the video hosting provider’s site, if they are two separate things for your company.
Though online videos have been around for a while now, Google didn’t include videos in its searches until about 2007. Many companies weren’t really concerned about video SEO until recently, and now that they are, the field is exploding with real and so-called experts who claim they can get your video to show up on the first page of Google.
Why Video SEO Is Important
Frankly, there’s good reason that all these video SEO marketers are offering their services to companies who make online video. Video SEO is highly valuable when done right, and can drive lots of traffic to your videos and then your company. Here are a few reasons why video SEO is so important for your company:
1. Videos show up more easily in search engine results. A study in 2009 showed that videos had a 1-in-11,000 chance of showing up in results for a particular search term, whereas text and copy-heavy web pages only had a 1-in-500,000 chance of appearing in the results. Though this study is over four years old and online video uploads have only grown, it’s probably still safe to assume that the more you work on video SEO, the more likely you’ll show up in rankings compared to videos without it.
2. People can’t get enough of video. Cisco estimates that by 2017, 69% of all consumer internet traffic will be strictly related to videos, video watching, and video searches. This doesn’t even include videos that consumers share between them! So if your company is in the business of producing online video, you miss out on a LOT of potential traffic when you don’t optimize your videos.
3. Good video quality along with solid video SEO implementation means more and sustained traffic. It won’t matter how good your video SEO is if the quality of your videos stinks, so you need to make sure you’re putting in good work. Also, we’ve already pointed out a few times how valuable video SEO is for attracting traffic. But it’s also important because people who watch a video on your site tend to stick around longer, which means you’re more likely to turn them into a customer.
By now you should be convinced that video SEO’s worth your time. If your company doesn’t have the ability or means to work on video SEO yourself, look into a marketing group or business that can do it for you, like Speechpad. Just make sure you start optimizing those videos so you can see more traffic and more success in the coming years!