4 Reasons You Really Need to Care About Closed Captioning

4 Reasons You Really Need to Care About Closed Captioning by Speechpad
When you’re wrapping up production on movies or television shows, there are a million things on your schedule you need to get done. Final decisions, payroll, advertising options, maybe even last-minute rewrites and shoots. The last thing you may want to be thinking about is getting your work closed captioned.

However, we’ve got four good reasons why closed captioning should be one of your top priorities during post-production:


1. It’s simply the polite thing to do.


When you add closed captioning to your TV series or movie, you’re indicating that you respect the 17% of Americans who claim to have some form of hearing loss. Generally, you don’t think about a problem unless it directly affects you; however, if you stopped to think about how frustrating it’d be hard of hearing and not be able to watch a show or film because of a lack of closed captioning, you’d begin to understand how the deaf have to live every day. Including closed captioning shows you acknowledge their needs.

2. It reaches a broader audience.


If you need a slightly more business related reason, this one’s easy. You’ll reach more people and have a wider audience if you include closed captioning for your production. Remember that 17% of Americans we mentioned above who are hard of hearing? That’s a group you wouldn’t be able to reach if you didn’t include closed captions.

3. It keeps things out of the legal system.


Closed captioning is a legal requirement you really can’t overlook. Companies get sued over a lack of closed captioning all the time, even in the most recent years. Don’t believe us? Check out these stories:

– “Hearing-Impaired Fans Sue for Access to Closed-Captioning”
– “Closed captioning lawsuit: Netflix faces legal charges for not complying with ADA requirements”

Need we say more?

4. It isn’t that complicated.


You may not have anyone in-house who can do your own closed captioning, or you may be getting very close to your deadlines and simply don’t have the time. But getting closed captioning for your production doesn’t have to be a hassle, even when you’re that busy. It’s quite easy to get your closed captions completed by an outside company like Speechpad. You simply send in the required parts, and leave the rest up to the experts in closed captioning, while you can keep your focus on what you do best.


In general, closed captioning is always a good idea even if it takes a little extra time and resources to include it in your production. You won’t regret it when you get a grateful email or letter from a hard of hearing viewer.

Photo from dno1967b via photopin cc

How Video Hosting Affects Your Video SEO

How Video Hosting Affects Your Video SEO by Speechpad

Congratulations! Your company just created some videos you’re excited to share with the world. You’ve done all the work for making the video SEO as specific and quality as it can be, and you’re ready to upload.

But where do you upload to in order to keep your video SEO working for you?

Should you choose YouTube or Vimeo? Maybe a cloud-based server like through Amazon, or your own server? How do you know which host is better for your SEO?

Though this seems like a lot to think about right now, at least you’re asking some good questions. But there’s another one you should be asking yourself, too: what’s my goal with all this SEO in the first place?


Here’s the Thing With Video SEO and Hosting…


Though video SEO practices like transcriptions and tagging are smart to implement no matter where you’re hosting your videos, the fact of the matter is that hosting doesn’t affect all aspects of your SEO. For example, putting a video on YouTube with the same SEO-optimized title you would have used if you’d hosted on your site obviously doesn’t change the title.

However, what host you pick will determine the impact the video has and traffic your company will see.

As an example, let’s say you choose to host your videos on Vimeo. Your SEO could be so good that eventually your video makes it to the first page of Google’s search, but guess where that link is going to take the interested customers? That’s right — it’ll take them to vimeo.com, and not your company’s site.

Will you really see any of those customers come to your site after they’ve watched your video on Vimeo? Maybe, but that’s why it’s so important to know why and how you’re using video SEO in the first place.


Determine Your Goals with Video SEO


To gain the maximum benefits from your video SEO, you need to define what those “maximum benefits” are to your company.

If you’re looking for direct conversions, rankings, traffic, and rich snippets, you’ll want to host your videos on your own servers or with a secure hosting solution. This will ensure that your video SEO is put to its best use according to the “conversion” definition. And if people like your videos and link to them, you’ll just have that much more lead possibilities coming directly to your site.

But if you’re looking for establishing brand identity and just getting the word out, a more well-known location for customers to find you (like YouTube or Vimeo) will do the trick. People will still be able to find your video with the right SEO, and it could even have a better chance of going viral on a well-known site.


Now It’s Up to You


As you can see, choosing the right host should come from the angle of how you want your video SEO to work for you. Know that, and you should be able to make a more accurate choice!


Photo credit: Rego – d4u.hu via photopin cc

Why Video SEO Doesn’t Solve All Your Traffic Problems


Video SEO is one of those “hot” topics that the online world can’t seem to stop talking about (we know; we love talking about it, too!). Everyone has tips on how to best use video SEO or ways to make it better, and marketers throw around the words “metrics” and “analytics” to convince readers that’s another important aspect you must pay attention to.

But these tips and advice and metrics only go so far. If you’ve tried using video SEO and only gotten a handful of views on your video, you’re relying too heavily on the specifics of video SEO and not paying attention to the larger picture.

Video SEO can only do so much, and it definitely can’t solve all your traffic problems. Why?

Because none of that matters if your content is lackluster.

Think about all those cat videos populating the online video world. There are millions, if not billions of these videos, but even though it’s hard to go one day without seeing a cat video, you know that some are still more interesting and hilarious than others.

Some cat videos are just another person’s poor attempt at getting attention in a popular niche. You know the videos, too — the ones where all that happens is a kitten walks up to the camera and stares into it. No matter how cute the kitten or how good the creator’s video SEO is, those videos won’t be shared nearly as much as someone who’s put some thought and effort into their video’s content (or at least knows that a good cat video needs a unique appeal to set itself apart).

For example, one of the most viral cat videos is called “The OMG Cat” (or “The WTF Cat”):

The owner of this cat knew that you can’t just film a cat staring into a camera. If the animal’s going to do that, it has to do it a different way that gets people’s attention, and in this case, that was with a jaw-dropping expression most people have never seen a cat do. That’s original, unique content people will want to share. And if the video’s SEO was solid and well-done, it only helps it get found and noticed that much more.

So when you’re looking at getting video SEO done, make sure that you’ve put some effort and/or thought into your videos. SEO is highly important, yes, but so is making something people want to watch.

Quality video SEO and quality content go hand-in-hand. Implementing both will make your video marketing efforts far more effective and successful!