3 Tips for Boosting Your Video SEO Impact

3 Tips for Boosting Your Video SEO Impact by Speechpad

If you do a quick search for the term “video SEO” online, you’ll notice millions upon millions of results showing. It’s because every marketer thinks they know the secret for getting your videos to the top of Google’s rankings.

The trick, though, is that it’s not a secret. If you look through many of these articles, they all say pretty much the same thing. Many of our previous blog posts about video SEO go over these basics in detail, such as how to title and describe your videos properly.

But there are several other specific SEO tips that when implemented can help improve your chances of being found in search results even more. Here are 3 that won’t take you much time to figure out:

1. Specify your terms.

When you’re titling, describing, and tagging videos, avoid using terms that are basic like “cat video.” (It would take you far too long to rank for that considering how much the Internet loves its kitties!)

What you want to do is get as specific as possible without being so particular that an average viewer wouldn’t know what you’re talking about. For example, using the term “white Persian kitten” will be far more beneficial than either “cat video” or “Persian cat 3-month-old white cute funny kitten.”

2. Submit a sitemap.

Submitting a video sitemap ensures that Google gets your content faster than if it has to discover it on its own.
Video sitemaps are no different than a regular sitemap other than it includes information about the videos you submit instead of the regular website content.

If you haven’t ever worked with sitemaps before, don’t worry — they’re not that hard! Most web hosts have some sort of tool or plugin you can install that allows you to submit a video (and regular) sitemap from your main site. Otherwise, you can always sign up for Google Webmaster Tools and do it that way.

Here’s a video from Google and more links to show you how to submit a video sitemap:


3. Link back when possible.

It’s important to include links back to your site, either in pop-up captions on your videos or in the description.

Though this is more directly related to your site or business’s traffic and leads than video SEO in particular, you can’t ignore it. If the entire point of video SEO is to get your work and business noticed, you need to follow through and show people where they can find you online.

And feel free to link to content made by other companies you feel would be beneficial to your viewers. If they see you as a company who’s interested in helping them even if that means you link to other sites as well as your own, they’re more likely to consider you honest and trustworthy compared to your competitors.

If you implement these tips, your videos are far more likely to be found!

Photo credit: http://www.flickr.com/photos/ferreemoney/9280842594/

New Regal Cinemas Closed Captioning Devices Improve Movie-Going Experience

New Regal Cinemas Closed Captioning Devices Improve Movie-Going Experience by Speechpad

Compared to TV, movie theaters have usually struggled to come up with good accessibility devices for their audibly or visually impaired customers.

These theaters do have closed captioning devices that have a small display screen attached to an adjustable neck/mount. These are placed in customers’ cupholders and are free of charge, but often times these screens are obtrusive and distract other patrons even if the device claims to have a privacy visor.

However, closed captioning for movie theaters has recently made a huge leap in progress.

New Devices Equal New Opportunities

NPR reported back in May that Regal Cinemas plans to start carrying glasses that patrons can use instead of the awkward, goose-neck cupholder screens.

Similar in idea to Google Glass or 3D glasses, the Sony Entertainment Access Glasses project the closed captioning onto the glasses and make them “float” in front of the patron. NPR reported that the glasses also allow patrons to boost audio levels if they’re having a hard time hearing, and they provide audio tracks of the action and events of the movie so the blind can better understand the film.

And they work on both 2D and 3D movies.

Access Glasses Create Better Movie-Going Experience

Historically, it’s always been easier for the hard of hearing and the blind to stay at home to watch movies and TV. Closed captioning has been a requirement for TV sets and channels for years now, and in-home devices that make it easier to see, read, and hear entertainment are a better investment than wasting money on attending a movie in theaters where the experience is sub-par because of the lack of progressive accessibility devices.

But responses from readers in the comments section of the NPR article are now showing excited and renewed interest in attending movies because of this development in closed captioning devices. Some readers are saying they haven’t been to a movie theater in over ten years, and others are grateful for finally being able to take their deaf children to see a film for the first time.

Clearly, closed captioning is more important an issue than the majority of movie-goers realize.

Check out a trailer for the Access Glasses here: http://www.youtube.com/watch?feature=player_embedded&v=OsckbFwU2SQ.

(Photo Credit: eflon via Compfight cc)

Does Video SEO Really Work?

If you’re new to video SEO, you probably have a ton of questions.

In addition to wondering how you’re supposed to get started to implement it, you’re also just hoping that your time investment is worth it. What if you waste all your effort for nothing? How do you really know that video SEO works?
The fact of the matter is that video SEO always works.

You don’t have to worry about investing your time and efforts into it for no return. In fact, check out all the success that some companies found once they uploaded videos to their sites and implemented video SEO. The numbers speak for themselves, like the company who found customers were 144% more likely to purchase after seeing a product video!
A word of caution, though: video SEO only works when done the right way.

What do we mean by “done the right way?” A few things are involved here:

Videos need to be high-quality. 

Putting a grainy video with poor sound quality will immediately drop your chances of conversion and sales, no matter how good the back-end SEO is. Visitors to your site want to see the value of what you’re offering, and that doesn’t come across in the least in a poorly-produced video.

The video SEO needs to be done thoroughly and correctly. 

Video SEO involves not just titling and describing your video if you upload it to YouTube or Vimeo, but it also involves things like tagging, embedding techniques, captioning, etc. Thousands of articles exist on how to do these things, but if you feel uncomfortable implementing video SEO on your own site, choose a company that can help you with it.

If you embed your video on a page on your site, the page’s regular SEO needs to be valid, too. 

You can’t just upload a video, place it on your site, and call it done. In addition to fixing up the video SEO, you need to pay attention to the SEO for the page itself. A video’s back-end can be as tight and perfect as possible, but it won’t matter as much if the location it’s on also isn’t optimized for being found in searches. And really, your entire site needs to have an overall SEO strategy to be properly found, so make sure you look at the entire picture and not just the video pieces.

If you pay attention to all these elements, you’ll find that you don’t need to worry about video SEO working for your company. When done the right way, it’ll always work!