How Video Hosting Affects Your Video SEO

How Video Hosting Affects Your Video SEO by Speechpad

Congratulations! Your company just created some videos you’re excited to share with the world. You’ve done all the work for making the video SEO as specific and quality as it can be, and you’re ready to upload.

But where do you upload to in order to keep your video SEO working for you?

Should you choose YouTube or Vimeo? Maybe a cloud-based server like through Amazon, or your own server? How do you know which host is better for your SEO?

Though this seems like a lot to think about right now, at least you’re asking some good questions. But there’s another one you should be asking yourself, too: what’s my goal with all this SEO in the first place?


Here’s the Thing With Video SEO and Hosting…


Though video SEO practices like transcriptions and tagging are smart to implement no matter where you’re hosting your videos, the fact of the matter is that hosting doesn’t affect all aspects of your SEO. For example, putting a video on YouTube with the same SEO-optimized title you would have used if you’d hosted on your site obviously doesn’t change the title.

However, what host you pick will determine the impact the video has and traffic your company will see.

As an example, let’s say you choose to host your videos on Vimeo. Your SEO could be so good that eventually your video makes it to the first page of Google’s search, but guess where that link is going to take the interested customers? That’s right — it’ll take them to vimeo.com, and not your company’s site.

Will you really see any of those customers come to your site after they’ve watched your video on Vimeo? Maybe, but that’s why it’s so important to know why and how you’re using video SEO in the first place.


Determine Your Goals with Video SEO


To gain the maximum benefits from your video SEO, you need to define what those “maximum benefits” are to your company.

If you’re looking for direct conversions, rankings, traffic, and rich snippets, you’ll want to host your videos on your own servers or with a secure hosting solution. This will ensure that your video SEO is put to its best use according to the “conversion” definition. And if people like your videos and link to them, you’ll just have that much more lead possibilities coming directly to your site.

But if you’re looking for establishing brand identity and just getting the word out, a more well-known location for customers to find you (like YouTube or Vimeo) will do the trick. People will still be able to find your video with the right SEO, and it could even have a better chance of going viral on a well-known site.


Now It’s Up to You


As you can see, choosing the right host should come from the angle of how you want your video SEO to work for you. Know that, and you should be able to make a more accurate choice!


Photo credit: Rego – d4u.hu via photopin cc

Why Video SEO Doesn’t Solve All Your Traffic Problems


Video SEO is one of those “hot” topics that the online world can’t seem to stop talking about (we know; we love talking about it, too!). Everyone has tips on how to best use video SEO or ways to make it better, and marketers throw around the words “metrics” and “analytics” to convince readers that’s another important aspect you must pay attention to.

But these tips and advice and metrics only go so far. If you’ve tried using video SEO and only gotten a handful of views on your video, you’re relying too heavily on the specifics of video SEO and not paying attention to the larger picture.

Video SEO can only do so much, and it definitely can’t solve all your traffic problems. Why?

Because none of that matters if your content is lackluster.

Think about all those cat videos populating the online video world. There are millions, if not billions of these videos, but even though it’s hard to go one day without seeing a cat video, you know that some are still more interesting and hilarious than others.

Some cat videos are just another person’s poor attempt at getting attention in a popular niche. You know the videos, too — the ones where all that happens is a kitten walks up to the camera and stares into it. No matter how cute the kitten or how good the creator’s video SEO is, those videos won’t be shared nearly as much as someone who’s put some thought and effort into their video’s content (or at least knows that a good cat video needs a unique appeal to set itself apart).

For example, one of the most viral cat videos is called “The OMG Cat” (or “The WTF Cat”):

The owner of this cat knew that you can’t just film a cat staring into a camera. If the animal’s going to do that, it has to do it a different way that gets people’s attention, and in this case, that was with a jaw-dropping expression most people have never seen a cat do. That’s original, unique content people will want to share. And if the video’s SEO was solid and well-done, it only helps it get found and noticed that much more.

So when you’re looking at getting video SEO done, make sure that you’ve put some effort and/or thought into your videos. SEO is highly important, yes, but so is making something people want to watch.

Quality video SEO and quality content go hand-in-hand. Implementing both will make your video marketing efforts far more effective and successful!

3 Tips for Boosting Your Video SEO Impact

3 Tips for Boosting Your Video SEO Impact by Speechpad

If you do a quick search for the term “video SEO” online, you’ll notice millions upon millions of results showing. It’s because every marketer thinks they know the secret for getting your videos to the top of Google’s rankings.

The trick, though, is that it’s not a secret. If you look through many of these articles, they all say pretty much the same thing. Many of our previous blog posts about video SEO go over these basics in detail, such as how to title and describe your videos properly.

But there are several other specific SEO tips that when implemented can help improve your chances of being found in search results even more. Here are 3 that won’t take you much time to figure out:

1. Specify your terms.

When you’re titling, describing, and tagging videos, avoid using terms that are basic like “cat video.” (It would take you far too long to rank for that considering how much the Internet loves its kitties!)

What you want to do is get as specific as possible without being so particular that an average viewer wouldn’t know what you’re talking about. For example, using the term “white Persian kitten” will be far more beneficial than either “cat video” or “Persian cat 3-month-old white cute funny kitten.”

2. Submit a sitemap.

Submitting a video sitemap ensures that Google gets your content faster than if it has to discover it on its own.
Video sitemaps are no different than a regular sitemap other than it includes information about the videos you submit instead of the regular website content.

If you haven’t ever worked with sitemaps before, don’t worry — they’re not that hard! Most web hosts have some sort of tool or plugin you can install that allows you to submit a video (and regular) sitemap from your main site. Otherwise, you can always sign up for Google Webmaster Tools and do it that way.

Here’s a video from Google and more links to show you how to submit a video sitemap:


3. Link back when possible.

It’s important to include links back to your site, either in pop-up captions on your videos or in the description.

Though this is more directly related to your site or business’s traffic and leads than video SEO in particular, you can’t ignore it. If the entire point of video SEO is to get your work and business noticed, you need to follow through and show people where they can find you online.

And feel free to link to content made by other companies you feel would be beneficial to your viewers. If they see you as a company who’s interested in helping them even if that means you link to other sites as well as your own, they’re more likely to consider you honest and trustworthy compared to your competitors.

If you implement these tips, your videos are far more likely to be found!

Photo credit: http://www.flickr.com/photos/ferreemoney/9280842594/