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3 Important Starting Points for Video SEO

In previous blog posts, we’ve explained what video SEO is and how to properly implement it. However, there are many more specific steps you can take to improve your video’s chances of being found than simply uploading and adding the title and description.

For starters, adding a title isn’t easy as typing in the keywords you’ve chosen. If you’re trying to attract real human viewers instead of robots scanning for those keywords, you need to make the title interesting enough that a random internet user would want to click it. Here are a few tips to help you achieve a good balance between SEO-optimized and human interest-optimized:

- Put your keyword(s) at the beginning. This will probably be a very general topic.

- Add a short and compelling “summary” title after that to clarify your keyword(s).

- Example: “Video SEO 101: How to Write for Humans”

Additionally, make sure that the first two lines of your description not only include your keyword(s) at the beginning (like in the title) but also add more information to help explain your video. When users search for it on YouTube or when search engines look for your video’s meta information, the first two lines of your description will always be the most important.

Include any other keywords you think people will be searching for, and make the two lines as compelling as possible. A word of warning, though: don’t try to lie about your video or trick people into clicking the link. You’ll only turn them away from the video and the rest of what you may have to offer them.

Finally, pay attention to the thumbnail. This has little to do with video SEO, like your keywords, but has a huge impact on whether or not people will click your video link. Since people looking for videos are so interested in the visual, make sure your thumbnail clearly relates to your video title, helps support its message, and has a clear, in-focus image.
Keep in mind that these changes won’t necessarily make your video get millions, even thousands, of views.

They will, however, ensure that you’re keeping video SEO best practices in mind as well as creating content that users won’t want to miss.

3 Ways to Use Video SEO to Drive More Traffic to Your Site

Making videos for your company or business has been proven to increase site traffic, but it involves more than turning on a camera, recording, editing, and uploading. Putting a video on your site does mean you’re more likely to get people viewing it and staying on your site, but they first need to find it.

The world of online video is quickly growing; in one of our previous blog posts, we mentioned that Cisco believes that by 2017, 69% of all internet traffic will be directly related to video. That means even though most content online is still text-based, video will become king. When it does, how do you set apart your videos from everyone else’s?

This is where video SEO comes in. The field of video SEO is a huge one, so for now we’ll start with some of the basics for improving your video’s chances of getting found in search results.

  • Before you start filming, focus on creating quality.
  • It doesn’t matter how many hits your video may get from video SEO if it’s a poorly made video. You need to focus on writing a clear, compelling script before you even press the “record” button. The more work you put into creating good videos, the more likely they will do well and be shared with others (and sharing is a large part of how Google decides what is quality content and what shows up in their searches).

  • If you haven’t done any keyword research yet, now’s the time.
  • Pick 2-3 keywords for your video SEO that you think you could rank for or would like to start ranking for. Include as many of these keywords in your video script as possible, but don’t overdo it. No viewer likes to watch and listen to a video that sounds forced. Remember, quality content matters!

  • Include keywords in your transcript, captions, title, and video description.
  • Including your keywords in all of these areas will help it rank better in searches. Again, make sure that everything sounds natural to the ear and doesn’t feel forced. If you don’t like the way something reads, change it and make sure to add your keywords as tags instead.If you’re not able to upload a transcript to your video hosting site, consider using captions as an alternative. Not all closed-captioning is created equal, though, so make sure that if the video host doesn’t do it well, you consider hiring out the work to a company that specializes in video transcription and closed captioning.

    Though there are several other things you can do to help improve the traffic to your site through video SEO, we’ll cover those in future blog posts. For now, focus on implementing these first few key steps, and keep track of your traffic success so you know what is or isn’t working for your site!

    Video Production, Captioning and Transcription

    Video production is the creation of a video with audio and visual elements for the purpose of conveying a message to a viewing audience. While video production can be extremely expensive, cutting corners by leaving out captions and/or subtitles is not the answer because it will only limit the audience of the message of the video.  This is especially true if the content of the video is aimed at selling a product or service, providing information about a certain product or service, etc. For small businesses looking to increase their exposure and generate higher sales, captions and subtitles are one of the best marketing tools available today.

    The process of video production can be complex and time-consuming. However, in a nutshell, video production has three stages: 1) Pre-Production, where conceptualization, scheduling and scripting take place; 2) Production, where the equipment and accessories required for filming the video are set up, and 3) Post-Production, where the video is edited, and where subtitles and captions can be embedded. It is important to understand that in order to embed subtitles or captions in the video, text transcripts of the video dialogue and events are required.  Otherwise, neither subtitles nor captions can be embedded into the video.

    The transcription of the video content by a professional transcriber is the most fundamental component for accurate and precise captions or subtitles. Retaining the services of a professional transcriber is imperative to ensure that the transcript of the video properly reflects the intended message of the video to the viewing audience. Failing to retain the services of a professional transcriber can lead to important portions of the video content being left out or transcribed incorrectly, resulting in captions and subtitles not properly conveying the message of the video. Speechpad has a team of experienced and professional transcribers to ensure the captions and subtitles in the video are an accurate and precise reflection of the dialogue and events in the video.

    Subtitles and captions in a video are invaluable and extremely useful. A few examples include: 1) the ability to reach a deaf or hard of hearing audience.  Subtitles and captioning provide access to this audience by describing the dialogue and the surrounding events that are taking place in the video; 2) Subtitles and captions are also beneficial for the international audience, because they provide an avenue for learning the spelling, grammar and pronunciation of the caption or subtitle language; and 3) if the dialogue in the audio of the video is unclear (garbled or jumbled) captions or subtitles will not leave the viewer feeling as if they may have missed an important part of the dialogue.

    In conclusion, from a business perspective, including captions and subtitles in a sales marketing video permits business owners to attract and offer a service or product to a larger viewer audience, thereby reaching a wider sales market and potentially an increase in their sales revenue.