New Regal Cinemas Closed Captioning Devices Improve Movie-Going Experience

New Regal Cinemas Closed Captioning Devices Improve Movie-Going Experience by Speechpad

Compared to TV, movie theaters have usually struggled to come up with good accessibility devices for their audibly or visually impaired customers.

These theaters do have closed captioning devices that have a small display screen attached to an adjustable neck/mount. These are placed in customers’ cupholders and are free of charge, but often times these screens are obtrusive and distract other patrons even if the device claims to have a privacy visor.

However, closed captioning for movie theaters has recently made a huge leap in progress.

New Devices Equal New Opportunities

NPR reported back in May that Regal Cinemas plans to start carrying glasses that patrons can use instead of the awkward, goose-neck cupholder screens.

Similar in idea to Google Glass or 3D glasses, the Sony Entertainment Access Glasses project the closed captioning onto the glasses and make them “float” in front of the patron. NPR reported that the glasses also allow patrons to boost audio levels if they’re having a hard time hearing, and they provide audio tracks of the action and events of the movie so the blind can better understand the film.

And they work on both 2D and 3D movies.

Access Glasses Create Better Movie-Going Experience

Historically, it’s always been easier for the hard of hearing and the blind to stay at home to watch movies and TV. Closed captioning has been a requirement for TV sets and channels for years now, and in-home devices that make it easier to see, read, and hear entertainment are a better investment than wasting money on attending a movie in theaters where the experience is sub-par because of the lack of progressive accessibility devices.

But responses from readers in the comments section of the NPR article are now showing excited and renewed interest in attending movies because of this development in closed captioning devices. Some readers are saying they haven’t been to a movie theater in over ten years, and others are grateful for finally being able to take their deaf children to see a film for the first time.

Clearly, closed captioning is more important an issue than the majority of movie-goers realize.

Check out a trailer for the Access Glasses here: http://www.youtube.com/watch?feature=player_embedded&v=OsckbFwU2SQ.

(Photo Credit: eflon via Compfight cc)

Does Video SEO Really Work?

If you’re new to video SEO, you probably have a ton of questions.

In addition to wondering how you’re supposed to get started to implement it, you’re also just hoping that your time investment is worth it. What if you waste all your effort for nothing? How do you really know that video SEO works?
The fact of the matter is that video SEO always works.

You don’t have to worry about investing your time and efforts into it for no return. In fact, check out all the success that some companies found once they uploaded videos to their sites and implemented video SEO. The numbers speak for themselves, like the company who found customers were 144% more likely to purchase after seeing a product video!
A word of caution, though: video SEO only works when done the right way.

What do we mean by “done the right way?” A few things are involved here:

Videos need to be high-quality. 

Putting a grainy video with poor sound quality will immediately drop your chances of conversion and sales, no matter how good the back-end SEO is. Visitors to your site want to see the value of what you’re offering, and that doesn’t come across in the least in a poorly-produced video.

The video SEO needs to be done thoroughly and correctly. 

Video SEO involves not just titling and describing your video if you upload it to YouTube or Vimeo, but it also involves things like tagging, embedding techniques, captioning, etc. Thousands of articles exist on how to do these things, but if you feel uncomfortable implementing video SEO on your own site, choose a company that can help you with it.

If you embed your video on a page on your site, the page’s regular SEO needs to be valid, too. 

You can’t just upload a video, place it on your site, and call it done. In addition to fixing up the video SEO, you need to pay attention to the SEO for the page itself. A video’s back-end can be as tight and perfect as possible, but it won’t matter as much if the location it’s on also isn’t optimized for being found in searches. And really, your entire site needs to have an overall SEO strategy to be properly found, so make sure you look at the entire picture and not just the video pieces.

If you pay attention to all these elements, you’ll find that you don’t need to worry about video SEO working for your company. When done the right way, it’ll always work!

3 Important Starting Points for Video SEO

In previous blog posts, we’ve explained what video SEO is and how to properly implement it. However, there are many more specific steps you can take to improve your video’s chances of being found than simply uploading and adding the title and description.

For starters, adding a title isn’t easy as typing in the keywords you’ve chosen. If you’re trying to attract real human viewers instead of robots scanning for those keywords, you need to make the title interesting enough that a random internet user would want to click it. Here are a few tips to help you achieve a good balance between SEO-optimized and human interest-optimized:

- Put your keyword(s) at the beginning. This will probably be a very general topic.

- Add a short and compelling “summary” title after that to clarify your keyword(s).

- Example: “Video SEO 101: How to Write for Humans”

Additionally, make sure that the first two lines of your description not only include your keyword(s) at the beginning (like in the title) but also add more information to help explain your video. When users search for it on YouTube or when search engines look for your video’s meta information, the first two lines of your description will always be the most important.

Include any other keywords you think people will be searching for, and make the two lines as compelling as possible. A word of warning, though: don’t try to lie about your video or trick people into clicking the link. You’ll only turn them away from the video and the rest of what you may have to offer them.

Finally, pay attention to the thumbnail. This has little to do with video SEO, like your keywords, but has a huge impact on whether or not people will click your video link. Since people looking for videos are so interested in the visual, make sure your thumbnail clearly relates to your video title, helps support its message, and has a clear, in-focus image.
Keep in mind that these changes won’t necessarily make your video get millions, even thousands, of views.

They will, however, ensure that you’re keeping video SEO best practices in mind as well as creating content that users won’t want to miss.