If you’re new to video SEO, you probably have a ton of questions.
In addition to wondering how you’re supposed to get started to implement it, you’re also just hoping that your time investment is worth it. What if you waste all your effort for nothing? How do you really know that video SEO works?
The fact of the matter is that video SEO always works.
You don’t have to worry about investing your time and efforts into it for no return. In fact, check out all the success that some companies found once they uploaded videos to their sites and implemented video SEO. The numbers speak for themselves, like the company who found customers were 144% more likely to purchase after seeing a product video!
A word of caution, though: video SEO only works when done the right way.
What do we mean by “done the right way?” A few things are involved here:
Videos need to be high-quality. Putting a grainy video with poor sound quality will immediately drop your chances of conversion and sales, no matter how good the back-end SEO is. Visitors to your site want to see the value of what you’re offering, and that doesn’t come across in the least in a poorly-produced video.
The video SEO needs to be done thoroughly and correctly. Video SEO involves not just titling and describing your video if you upload it to YouTube or Vimeo, but it also involves things like tagging, embedding techniques, captioning, etc. Thousands of articles exist on how to do these things, but if you feel uncomfortable implementing video SEO on your own site, choose a company that can help you with it.
If you embed your video on a page on your site, the page’s regular SEO needs to be valid, too. You can’t just upload a video, place it on your site, and call it done. In addition to fixing up the video SEO, you need to pay attention to the SEO for the page itself. A video’s back-end can be as tight and perfect as possible, but it won’t matter as much if the location it’s on also isn’t optimized for being found in searches. And really, your entire site needs to have an overall SEO strategy to be properly found, so make sure you look at the entire picture and not just the video pieces.
If you pay attention to all these elements, you’ll find that you don’t need to worry about video SEO working for your company. When done the right way, it’ll always work!