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Why Video SEO Doesn’t Solve All Your Traffic Problems

 

Video SEO is one of those “hot” topics that the online world can’t seem to stop talking about (we know; we love talking about it, too!). Everyone has tips on how to best use video SEO or ways to make it better, and marketers throw around the words “metrics” and “analytics” to convince readers that’s another important aspect you must pay attention to.

But these tips and advice and metrics only go so far. If you’ve tried using video SEO and only gotten a handful of views on your video, you’re relying too heavily on the specifics of video SEO and not paying attention to the larger picture.

Video SEO can only do so much, and it definitely can’t solve all your traffic problems. Why?

Because none of that matters if your content is lackluster.

Think about all those cat videos populating the online video world. There are millions, if not billions of these videos, but even though it’s hard to go one day without seeing a cat video, you know that some are still more interesting and hilarious than others.

Some cat videos are just another person’s poor attempt at getting attention in a popular niche. You know the videos, too — the ones where all that happens is a kitten walks up to the camera and stares into it. No matter how cute the kitten or how good the creator’s video SEO is, those videos won’t be shared nearly as much as someone who’s put some thought and effort into their video’s content (or at least knows that a good cat video needs a unique appeal to set itself apart).

For example, one of the most viral cat videos is called “The OMG Cat” (or “The WTF Cat”):

The owner of this cat knew that you can’t just film a cat staring into a camera. If the animal’s going to do that, it has to do it a different way that gets people’s attention, and in this case, that was with a jaw-dropping expression most people have never seen a cat do. That’s original, unique content people will want to share. And if the video’s SEO was solid and well-done, it only helps it get found and noticed that much more.

So when you’re looking at getting video SEO done, make sure that you’ve put some effort and/or thought into your videos. SEO is highly important, yes, but so is making something people want to watch.

Quality video SEO and quality content go hand-in-hand. Implementing both will make your video marketing efforts far more effective and successful!

3 Tips for Boosting Your Video SEO Impact

3 Tips for Boosting Your Video SEO Impact by Speechpad

If you do a quick search for the term “video SEO” online, you’ll notice millions upon millions of results showing. It’s because every marketer thinks they know the secret for getting your videos to the top of Google’s rankings.

The trick, though, is that it’s not a secret. If you look through many of these articles, they all say pretty much the same thing. Many of our previous blog posts about video SEO go over these basics in detail, such as how to title and describe your videos properly.

But there are several other specific SEO tips that when implemented can help improve your chances of being found in search results even more. Here are 3 that won’t take you much time to figure out:

1. Specify your terms.

When you’re titling, describing, and tagging videos, avoid using terms that are basic like “cat video.” (It would take you far too long to rank for that considering how much the Internet loves its kitties!)

What you want to do is get as specific as possible without being so particular that an average viewer wouldn’t know what you’re talking about. For example, using the term “white Persian kitten” will be far more beneficial than either “cat video” or “Persian cat 3-month-old white cute funny kitten.”

2. Submit a sitemap.


Submitting a video sitemap ensures that Google gets your content faster than if it has to discover it on its own.
Video sitemaps are no different than a regular sitemap other than it includes information about the videos you submit instead of the regular website content.

If you haven’t ever worked with sitemaps before, don’t worry — they’re not that hard! Most web hosts have some sort of tool or plugin you can install that allows you to submit a video (and regular) sitemap from your main site. Otherwise, you can always sign up for Google Webmaster Tools and do it that way.

Here’s a video from Google and more links to show you how to submit a video sitemap:

https://support.google.com/webmasters/answer/80472?hl=en

3. Link back when possible.


It’s important to include links back to your site, either in pop-up captions on your videos or in the description.

Though this is more directly related to your site or business’s traffic and leads than video SEO in particular, you can’t ignore it. If the entire point of video SEO is to get your work and business noticed, you need to follow through and show people where they can find you online.

And feel free to link to content made by other companies you feel would be beneficial to your viewers. If they see you as a company who’s interested in helping them even if that means you link to other sites as well as your own, they’re more likely to consider you honest and trustworthy compared to your competitors.

If you implement these tips, your videos are far more likely to be found!

Photo credit: http://www.flickr.com/photos/ferreemoney/9280842594/

New Regal Cinemas Closed Captioning Devices Improve Movie-Going Experience

New Regal Cinemas Closed Captioning Devices Improve Movie-Going Experience by Speechpad

Compared to TV, movie theaters have usually struggled to come up with good accessibility devices for their audibly or visually impaired customers.

These theaters do have closed captioning devices that have a small display screen attached to an adjustable neck/mount. These are placed in customers’ cupholders and are free of charge, but often times these screens are obtrusive and distract other patrons even if the device claims to have a privacy visor.

However, closed captioning for movie theaters has recently made a huge leap in progress.

New Devices Equal New Opportunities

NPR reported back in May that Regal Cinemas plans to start carrying glasses that patrons can use instead of the awkward, goose-neck cupholder screens.

Similar in idea to Google Glass or 3D glasses, the Sony Entertainment Access Glasses project the closed captioning onto the glasses and make them “float” in front of the patron. NPR reported that the glasses also allow patrons to boost audio levels if they’re having a hard time hearing, and they provide audio tracks of the action and events of the movie so the blind can better understand the film.

And they work on both 2D and 3D movies.

Access Glasses Create Better Movie-Going Experience

Historically, it’s always been easier for the hard of hearing and the blind to stay at home to watch movies and TV. Closed captioning has been a requirement for TV sets and channels for years now, and in-home devices that make it easier to see, read, and hear entertainment are a better investment than wasting money on attending a movie in theaters where the experience is sub-par because of the lack of progressive accessibility devices.

But responses from readers in the comments section of the NPR article are now showing excited and renewed interest in attending movies because of this development in closed captioning devices. Some readers are saying they haven’t been to a movie theater in over ten years, and others are grateful for finally being able to take their deaf children to see a film for the first time.

Clearly, closed captioning is more important an issue than the majority of movie-goers realize.

Check out a trailer for the Access Glasses here: http://www.youtube.com/watch?feature=player_embedded&v=OsckbFwU2SQ.

(Photo Credit: eflon via Compfight cc)