Congratulations! Your company just created some videos you’re excited to share with the world. You’ve done all the work for making the video SEO as specific and quality as it can be, and you’re ready to upload.
But where do you upload to in order to keep your video SEO working for you?
Should you choose YouTube or Vimeo? Maybe a cloud-based server like through Amazon, or your own server? How do you know which host is better for your SEO?
Though this seems like a lot to think about right now, at least you’re asking some good questions. But there’s another one you should be asking yourself, too: what’s my goal with all this SEO in the first place?
Though video SEO practices like transcriptions and tagging are smart to implement no matter where you’re hosting your videos, the fact of the matter is that hosting doesn’t affect all aspects of your SEO. For example, putting a video on YouTube with the same SEO-optimized title you would have used if you’d hosted on your site obviously doesn’t change the title.
However, what host you pick will determine the impact the video has and traffic your company will see.
As an example, let’s say you choose to host your videos on Vimeo. Your SEO could be so good that eventually your video makes it to the first page of Google’s search, but guess where that link is going to take the interested customers? That’s right — it’ll take them to vimeo.com, and not your company’s site.
Will you really see any of those customers come to your site after they’ve watched your video on Vimeo? Maybe, but that’s why it’s so important to know why and how you’re using video SEO in the first place.
To gain the maximum benefits from your video SEO, you need to define what those “maximum benefits” are to your company.
If you’re looking for direct conversions, rankings, traffic, and rich snippets, you’ll want to host your videos on your own servers or with a secure hosting solution. This will ensure that your video SEO is put to its best use according to the “conversion” definition. And if people like your videos and link to them, you’ll just have that much more lead possibilities coming directly to your site.
But if you’re looking for establishing brand identity and just getting the word out, a more well-known location for customers to find you (like YouTube or Vimeo) will do the trick. People will still be able to find your video with the right SEO, and it could even have a better chance of going viral on a well-known site.
As you can see, choosing the right host should come from the angle of how you want your video SEO to work for you. Know that, and you should be able to make a more accurate choice!