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Here’s How Not To Lose 65% of Your Visitors!

Are you a visual learner? Approximately 65% of people are. Visual learners prefer to learn (and learn best) by reading text and looking at visual images such as graphics and charts. Within the population of visual learners, there are people who prefer reading over all other methods of getting information. Visual learners can have difficulty following speeches or lectures, and they recall information better when they can read it silently as opposed to hearing it.

What does this mean for your website? In order to reach 100% of your visitors, you need to provide them with video transcriptions of 100% of your videos.

Videos capture people’s attention and interest. Videos are also great for appealing to auditory and kinesthetic learners. Approximately 30% of people are auditory learners, and about 5% of the population are kinesthetic learners. Auditory learners enjoy videos, recorded presentations, and podcasts, since they can take in the information by listening to it. Kinesthetic learners learn through touch, movement, and physical interaction, and they also respond to seeing other people in action on videos. You can also reach visual learners through your videos by including slides with text, charts, and illustrations.

However, in order to make your video more accessible to all of your visitors and to successfully reach the 65% of people who are visual learners, you need to provide video transcriptions.

In addition to being visual learners, many people simply prefer to read information rather than watching it. A lot of people are busy and in a rush, and they may just have a minute or two to skim the information on your site. These people prefer to glance at a video transcription, scan it for keywords that are valuable to them, and read more if the topic piques their interest. You just have minutes (or seconds) to reach those people. You need to grab their interest and keep them on your site with written information that they can look at and digest quickly, before they lose interest and leave.

Including videos on your website is a great way to engage your visitors and grab their interest. Adding video transcriptions is essential for reaching and retaining all the visitors that video alone can’t keep. Don’t lose your visitors who would rather read the information you have for them than watch it or listen to it. Give them another way to get that information: transcriptions!

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3 Reasons to Get Your Corporate Meeting Transcribed

 

3 Reasons to Get Your Corporate Meeting Transcribed by Speechpad
Ah, yes, the corporate meeting. You hold one at least once a month with the other leadership members to make sure the company’s running as it should be, and you probably hold other meetings here and there throughout the month, as well. You make sure to take note, and you may already be in the habit of recording your meetings, either visually or digitally (or both), but do you also get your meetings transcribed afterwards?

If not, you need to! Here are three reasons why you should consider getting a transcription service to type out those meetings you’re holding.

1. It takes the pressure and hassle off you and your team, leaving you with more time to focus on other business matters.

Now you may think it’s easy for your secretary, receptionist, or assistant to find time for transcribing your meetings, but it’s not. Part of the reason you’re so busy is because they’re behind the scenes setting up all that busyness for you — they don’t have time either. And really, giving that job to anyone in your company is really just a waste of time and resources when a transcription service could do it for you.

2. It provides another format for future review.

Not everyone likes to listen to audio or watch video of meetings (you sat through it before once, so do you really need to do it all over again?). In fact, some of your employees or colleagues who may have missed the meeting or need to review its proceedings would probably prefer to read it instead of watch/listen to it. Getting your meetings transcribed only makes sense in these cases.

3. It makes it easier to find information.

In addition to some employees wanting to review the meeting as a typed format, there’s another benefit to this format. Getting your meetings written down by a transcription service ensures that you can open the document later and scan through it to find exact information you need (or even use the document’s search function to pinpoint it exactly). You can also literally copy and paste whatever you needDigital recordings are all well and good, but a lot of times you have to remember exactly when someone talked about the information you need, and hope you stop scrolling through the recording at the right moment to catch it. You don’t have to worry about this when you have transcribed meetings.

Getting a transcription service to type up your meetings is a smart move for more than just these reasons, but hopefully you’ve started to see why it’s beneficial overall. So the next time you go to a meeting, make sure you’ve got plans for getting it transcribed.

 

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Should You Choose Open or Closed Captioning?

 

Should You Choose Open or Closed Captioning? by Speechpad
 

Most people are familiar with the term closed captioning and know what it means. But if you look at the word “closed” you might assume we also have something called “open” captioning. Well, you’d be right!

Though most people don’t know what open captioning is compared to closed, both have benefits you may want to consider when looking to get captioning for your media.

 

The Differences Between Open and Closed Captioning

 

Simply put, open captioning means that captions are always shown on the viewer’s screen and can’t be turned off. Open captioning is also attached directly to the video stream itself. You’re most likely used to seeing open captioning in airport terminals on the TV screens.

Closed captioning, on the other hand, is able to be turned on and off by a viewer, and they’re not necessarily shown by default unless a viewer has them set up to show that way (for example, Netflix has closed captioning on its videos that viewers can choose to start automatically with the program if they want). Closed captioning is the most typical option for entertainment media.

 

Best Instances to Use Open or Closed Captioning

 

As already mentioned above, open captioning is very useful in public situations like airports or bars because all the noise can make it nearly impossible to hear what’s going on. Another good situation to use open captioning might be in corporate training videos where your employees may be hard of hearing. It’s just polite and respectful to include open captioning in these situations because not all people watching the screen will be able to hear it.

However, there are some drawbacks to open captioning. For example, they can be annoying for people who don’t like captions at all. Also, since open captioning is included with a video stream and not as a separate text stream, it makes it harder when you’re working with media like online and streaming movies – you have to provide completely separate transcription information in order to get any text from the movie indexed in search engines.

So in cases where you need to reach a wider audience and get properly indexed in searches, it’s best to stick with closed captioning and let the viewer decide if he or she wants to turn them on.

 

Once you figure out the right type of captioning for your media, you just need to get someone like Speechpad to help you start and finish the captioning process. Then you can release your media to the world assured your open or closed captioning will serve you and your viewers well!

 

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